Last Updated: September 27, 2021

Cookies, web beacons (also known as "tracking pixels"), embedded scripts, location identifying technologies, device recognition technologies, in app tracking methods, device and activity monitoring, and other tracking technologies now and hereafter developed ("Tracking Technologies") may be used to collect information about interactions with the Website or e-mails, including information about your browsing and purchasing behavior.

Definitions:
Cookies

A cookie is a small text file that is stored on a user’s device, which may be session ID cookies or tracking cookies. Session cookies make it easier for you to navigate the Website and expire when you close your browser. Tracking cookies remain longer and help in understanding how you use the Website and enhance your user experience. Cookies may remain on your hard drive for an extended period of time. If you use your browser’s method of blocking or removing cookies, some but not all types of cookies may be deleted and/or blocked and as a result some features, and functionalities of the website may not work.  A Flash cookie (or locally shared object) is a data file which may be placed on a device via the Adobe Flash plug-in that may be built-in to or downloaded by you to your device.  HTML5 cookies can be programmed through HTML5 local storage. Flash cookies and HTML5 cookies are locally stored on your device other than in the browser and browser settings won’t control them.  The Website may associate some or all of these types of cookies with your devices.

Web Beacons ("Tracking Pixels")

Web beacons are small graphic images, also known as "Internet tags" or "clear gifs," embedded in web pages and e-mail messages. Web beacons may be used, without limitation, to count the number of visitors to the Website, to monitor how users navigate the Website, and to count content views.

Embedded Scripts

An embedded script is programming code designed to collect information about your interactions with the Website. It is temporarily downloaded onto your computer from FirstKey Homes’ web server, or from a third party with which FirstKey Homes works and is active only while you are connected to the Website and deleted or deactivated thereafter.

Location-identifying Technologies

Our home search feature may access and use information about your device location based on your IP address or your account information, to suggest appropriate homes. Our Website content may be personalized based on various information we may have about you to try to provide you with more location-relevant content.

Device Recognition Technologies

Technologies, including application of statistical probability to data sets, as well as linking a common unique identifier to different device use (e.g., Facebook ID), which attempt to recognize or make assumptions about users and devices (e.g., that a user of multiple devices is the same user or household) ("Cross-device Data").

Device and Activity Monitoring

Technologies that monitor, and may record, certain of your interactions with the Website, including without limitation, keystrokes, and/or collect and analyze information from your device, such as, without limitation, your operating system, plug-ins, system fonts, and other data, for purposes such as identification, security, fraud prevention, troubleshooting, tracking and/or improving the Website and customizing or optimizing your experience on the Website.

Use of Cookies

Our Website uses Google Analytics to collect information regarding visitor behavior and visitor demographics on our Website. Google Analytics uses cookies, to help us analyze how users use the Website. The information generated by the cookie about your use (including your shortened IP address) will be transmitted to and stored by Google. On our behalf, Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity and providing us with other services relating to Website activity and internet usage. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/.

Tracking Technologies Generally

Cookies may generally be disabled or removed by tools available as part of most commercial browsers, and in some instances blocked in the future by selecting certain settings. Browsers offer different functionalities and options, so you may need to set them separately. Please be aware that if you disable or remove these technologies, some parts of the Website may not work and that when you revisit the Website your ability to limit browser-based Tracking Technologies is subject to your browser settings and limitations.

Apple and Google mobile device settings have settings to limit ad tracking, and other tracking. You can also disable ad tracking by uninstalling the App.

Your browser settings may allow you to automatically transmit a "Do Not Track" signal to websites you visit. Note, however, there is no consensus among industry participants as to what "Do Not Track" means in this context. Like many websites, FirstKey Homes currently does not alter FirstKey Homes’ practices when FirstKey Homes receives a "Do Not Track" signal from a visitor’s browser. To find out more about "Do Not Track," you can visit https://www.allaboutdnt.com. 

Your Choices

You may exercise choices regarding the use of cookies from Google Analytics by going to https://tools.google.com/dlpage/gaoptout or downloading the Google Analytics Opt-out Browser Add-on. You may exercise choices regarding the use of cookies from Adobe Analytics by going to http://www.adobe.com/privacy/opt-out.html under the section labeled "Tell our customers not to measure your use of their web sites or tailor their online ads for you."

Some of the advertisers and Service Providers that perform advertising-related services for us related to our Website and third parties may participate in the Digital Advertising Alliance’s ("DAA") Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding online interest-based advertising, including use of Cross-device Data for serving ads, visit http://www.aboutads.info/choices/, and http://www.aboutads.info/appchoices for information on the DAA’s opt-out program specifically for mobile apps. Some of these companies may also be members of the Network Advertising Initiative ("NAI"). To learn more about the NAI and your opt-out options for its members, see http://www.networkadvertising.org/choices/. Please be aware that, even if you are able to opt out of certain kinds of online interest-based advertising, you may continue to receive other types of ads. Opting out only means that those selected members should no longer deliver certain online interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browsers are configured to reject cookies when you visit these opt-out webpages, or you subsequently erase your cookies, use a different device or web browser or use a non-browser-based method of access (e.g., mobile app), your NAI / DAA browser-based opt-out may not, or may no longer, be effective. FirstKey Homes is not responsible for effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.